How the Color of Your Store Influences Shoppers

Color is one of the most significant determining factors directly related to sales. In various studies, color has been found to account for over 80% of purchases made based on color. That’s why choosing color carefully, thoughtfully and strategically for your retail store design can be a make it or break it deal.

Did you know that every color conveys a different feeling to your customer? Did you also know that too much of one color can be irritating to a customer to the point where they may exit your store? Taking these points into consideration will guide a business owner in the right direction when thinking about convenience store design and incorporating color into that design.

Various colors convey different feelings. For example, blue is a calming color and conveys serenity and trustworthiness. Orange can convey feelings of happiness, or fairness and affordability. Yellow attracts attention and evokes energy. Then there’s red, a powerful color used in stop signs and fire engines to get people’s attention to stop and react. That’s why red is used to get the consumer’s attention during sales – it can convince a shopper to go from browsing to buying.

Color can also be a part of your retail store design theme. What kind of story or theme do you want to convey to your customers? For example, you may want to choose bright orange and yellow colors for a flower shop to convey happiness and positive feelings, or choose green if you specialize in eco-friendly products. You can tell your own story with the colors you choose to sell your product.

The success of your retail store design is dependent on making the right choices for your color scheme, as well as your chosen shelving layout. What do you want your retail or convenience store design to say about your product/service?

Walk-In Beer Cooler Design Strategies

Beer Cave Shelving 13It’s easy to understand why convenience stores continue to dominate year after year in beer sales.  They’re a fast, easy and, well, convenient place for customers to grab beer on the go. There is one interesting shelving trend that sets them apart too: beer caves.

Walk-in beer coolers or beer caves, as they are commonly referred to, are designed for a particular store and its specific layout needs. These beer caves are temperature controlled walk-in coolers that allow stores to sell more product in larger packages and avoids the issue of being out-of-stock of a particular brand.  A big selling point for consumers is that they can get their favorite beer brand already cold from the convenience store shelving rather than buying beer at room temperature from a grocery store.

Another advantage of the beer cave or walk-in cooler shelves is that inventory can be stocked from the inside of the walk-in coolers rather than the front of the coolers so as not to interrupt customers from their buying experience.

Convenience store retailers can enhance the customer’s shopping experience with unique walk-in cooler designs, lighting and attractive merchandising. Beer caves can be designed in a variety of sizes, configurations and styles to complement and optimize the convenience store’s space for best convenience store shelving placement.

Glass doors are also a critical part of the design where extra condensation protection may be needed for high ambient heat and humid environments. You wouldn’t want your customers looking through a glass door full of condensation – not only would this be unattractive, but also annoying for customers who couldn’t see clearly through the glass door while searching for their beer choice.

As a convenience retailer you may also want to consider energy efficiency as a high priority when investing in a beer cave. The frequent opening and closing of the glass doors would definitely be a factor in determining what kind of convenience store shelving would be most energy efficient when designing a beer cave. You may be selling a lot of beer, but you don’t want to have your profits going to your electricity bill.

If you’re thinking about adding or updating your store’s beer cave, look through our galleries to get some shelving inspiration!

Retail Store Shelving: 3 Ways To Stand Out

Pet Standard Shelves 2

If you feel overwhelmed by the sheer number products stacked on gondola shelves in each aisle when you enter a store, you are not alone. Consumers are faced with so many choices nowadays that it’s easy to get distracted and forget what they came into the store to buy in the first place. Most consumers come into stores with limited time, and either a paper list or mental list of what products they need to purchase. However, there are always opportunities to grab the attention of the consumer to try a new product or purchase a product they may have forgot to include on their “list”. Here are three ways to stand out from the competition:

Placement, Placement, Placement
You’ve heard of the saying location, location, location is key to a successful business, well the same is true for successfully selling a product. If consumers can’t find your product, how do you expect to sell it?  If your product is the best seller in its category, then it’s typical that it will get the best “real estate” in the store. But what if your product isn’t the top seller but still has a fair share of the market? Then it’s crucial that you get the best possible placement or gondola display for your product to draw customers in to see it. Knowing what drives consumers to purchase your products is key in placing them in the right categories with the most visually attractive placements on gondola shelves. Optimizing your product placement real estate can make a difference in growing brand awareness and increasing sales.

Location Choice, Layout and Space Optimization
Leading companies will have marketing plans, brand strategies and expected outcomes of their sales figured out even before their product is placed in a store. Choosing a location, layout of the product and optimizing space to promote a product is critical in attracting the right type of customer. In choosing a store location, space availability and product placement feasibility is highly considered in successfully promoting and selling the product. Once a store location has been identified, the layout of the product takes precedence when considering presentation on gondola shelves and gondola displays. Are your products easily found by bright colored gondola displays or easily identifiable by their shelving placement within eye view? Have you used every space wisely without cluttering the space? These are important factors to consider when strategically laying out your product to get the customer’s attention and turn browsing into purchasing.

Promotional Piggybacking and Consistent In-Store Execution
An easy way to promote a product is to place the one you want to ­­see near another product that is running a promotion. This promotional piggybacking also helps your product be seen in several locations throughout the store where promotions are being advertised on gondola displays. The in-store reps are the eyes and ears of what’s happening at each store location from promotions to commercials to sales, so equipping your on-the-ground sales team with product knowledge, marketing/brand strategies and desired sales outcomes is a must for brand success. Sales teams are also data information gatherers on performance metrics, sales volumes and stocking inventory. Their in-store execution needs to be consistent for greatest customer satisfaction.

3 Tips for Increasing Liquor Store Profits

 Making your liquor store thrive, not just survive

While liquor storesSpace Plus Conversation with Open End Baskets are typically considered a stable business, there are many ways independent owners can make their stores stand out and become even more profitable, rather than just surviving by virtue of being an alcohol vendor.

  1. Show and sell: A major trend in retail is to provide customers with an experience beyond plain shopping. This is seen in things like grocery stores adding specialized cafes, or coffee shops hosting live music. Liquor stores can take advantage of this trend by holding special events for customers. Think wine and spirit tastings, mixology classes, or even discussions about the history of certain drinks. Events like this get customers into the store and interested in your products, particularly when they are offered samples of products.
  2. If they can find it, they’ll buy it: As with any store, customers will be more willing to spend money if they can find what they’re trying to buy easily. Be sure that your store’s presentation is easy to understand and navigate. Invest in shelving that showcases bottles well, particularly for your wine selection, as well as fixtures that allow clear signage to be displayed. Even a new customer should be able to walk into your store and find what they’re looking for without great difficulty.
  3. Know your inventory: A varied liquor inventory can be expensive to maintain, particularly for smaller businesses who have to deal with the high prices from distributors. While you certainly want to have a solid variety, try choosing a more limited inventory by paying attention to your area’s purchasing trends, then know that inventory well. You’ll be able to give solid recommendations to customers and hopefully turn your inventory more often than if you buy solely with the intent of having the biggest variety in the area.

To learn more about making your store more profitable, read our advice on what fixtures to use for your store and our tips for liquor store owners.

Selecting Pharmacy Shelving: Tips for Success

pharmacy store fixturesWhen it comes to your pharmacy’s layout, simple navigation and functional shelving create a shopping experience reflective of the care your pharmaceutical team gives.
We recently teamed up with PBA Health to discuss investing in up-to-date and easily-organized fixtures to let your pharmacy department best serve your customers.

Check out the full story!

For more information about pharmacy layouts, read our earlier post about pharmacy floorplans, or visit our pharmacy solutions gallery.

Pharmacy Floorplans: Building a Successful Pharmacy

Pharmacy Floorplans: Rx for Building a Successful Pharmacy

Pharmacy Store layoutWhat applies to retail floorplans generally applies to pharmacies, too. As we’ve written before (“Tips for Retail Success”), the best retail floorplans take into account demographics and the economic situation of families within a 5-mile radius of the store.

They also make it easy for people to find the hottest and most profitable items. Whatever is driving people to your store and flying off the shelves, you want to make simple for people to get. When the design is right, consumer behavior happens unconsciously; people just know where to go. Your job is to have the right stuff in those crucial spaces.

A pharmacy shelving secret here: You’ll want to be considering a variety of options like Rx bay units, double-slotted uprights and slatwall panels, which are ideal for keeping prescriptions displayed and organized safely behind the counters. Also consider retail wall shelving and retail store sales counters along with the right fixtures and gondola shelves to effectively display cosmetics and OTC medicine. Other behind-the-counter storage needs may include bottle storage units, drawers and security cases.

Another secret: Make sure staff (especially pharmacists) know exactly where to find OTC medication and other products in your store. If your design doesn’t immediately lead customers to the right place by itself, then you need your people to serve as reliable backup when the questions surface. When customers ask, they should be able to get immediate directions. Educate your staff from the very beginning of their training to know your store’s contents and the precise location of every product like they would know the rooms and possessions in their own home.

Check out our sample pharmacy store layouts for more inspiration. May your pharmacy be in good health!

Retail Shelving: Increase Sales at Checkout

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Retail Shelving: Increase Sales at Checkout

To boost checkout consumption, rely on simple pop psychology. The more convenient you make it, the more likely people will buy things out of convenience. The experts call it capitalizing on a ‘captive audience.’ When you have people’s attention (because they’re standing in line or otherwise waiting to complete a transaction), they are prone to making impulsive purchases.

Feed the unconscious calculation
Think about it this way … whatever is in front of your face suddenly becomes eligible for consideration, as if a switch flipped in the customer’s brain signaling: “It’s your last chance. Do you really want to miss out on this? Look how shiny and interesting it is.” The other association is one of social proof: If it’s up here by the register, it must be popular (i.e., validated as good).

Shelving plays a huge role in this unconscious customer calculation. On the other side, you can aid this process by being conscious of how you adopt retail shelving to juice the register at checkout time. Putting impulse purchases (People magazine, candy bars, portable soda/juice/iced coffee bottles) near the register where the captive audience holds court is a time-honored tradition.

Cleanliness
Just as important as the material and functionality of the shelf is its appearance. Consider aesthetics and perception. How clean are your checkout shelves? What impression are you giving everybody who comes to the registers? Make sure you replace items that inevitably get shuffled around amidst customers’ hasty, distracted online time.

As we’ve written previously, you should attend to shelves regularly to restore order when customers mess them up. It makes it easier for other customers to find what they need and signals you care about your store and the shopping experience. All these things should translate to better register sales at the point-of-purchase.

Check out our retail store sales counters for more inspiration. We hope your checkout line shelves are full of great last-minute considerations!

3 Fixtures Found in a Profitable Liquor Store

Wood Wine RackDespite what you might assume, liquor stores don’t make profits just by virtue of carrying liquor. True, people like liquor, and it can be sold at a high margin. It’s also true people tend to spend on it even in downturns because a.) Some people really like liquor (please drink responsibly) and b.) Regardless of the economy, couples still get married, young adults graduate from college, and (adult) partiers will always be ready to party.

That said, a store’s shelving can separate the more profitable liquor stores from the less profitable ones. Customers might want to party, but if you hide your best stuff, you’re leaving profits on the shelf.

Fixture 1: Display racks

Consider shelving that truly showcases your packaged beer, wine, and bottles of liquor. For example, do your wine display racks have bottles both on top and in the racks below? Are they specific by grape varieties (e.g., Merlot and Cabernet racks)?

Fixture 2: Gondola shelving & retail wall displays

How attractive is the gondola shelving for all your accessories like corkscrews, bottle openers, koozies, flasks, shot glasses and beer steins? Use retail wall displays to hold long rows of regular wine and liquor bottles.

Fixture 3: End unit displays

The ends of retail displays are arguably the most important space in any store. Consider end cap displays for promotions, holiday/seasonal specials, or the most profitable merchandise in general. These units maximize space when used in coordination with existing units. End units are also great for showcasing holiday displays and any promotional items.

Check out our sample liquor store displays for more inspiration. Cheers to insanely good profits!

3 Tips for Planning a Convenience Store Layout

Handy Store Fixtures Convenience Store LayoutRemember, a convenience store shelving layout should be convenient. Everyday products require everyday design efficiency. Otherwise, you have problems. Not having a lot of space means you can’t skimp on shelf quality. You’ve got gondola shelving for displaying candy, salty snacks and bathroom products. You’ve got the counters for fast-food items: The on-demand coffee, tea, soda, hot dogs or pastries. And you’ve got the checkout counter featuring all the impulse purchases for easy grab-and-go. Let’s break down some principles:

  1. Brand your store in shelving (as much as possible).

Stay away from the traditional off-white/eggshell white shelving seen in most convenience stores. (Unless you want to look like every other convenience store in town) Think color-coordination and customer visual experience. Which colors represent your brand? What color is your logo? What color does your staff wear when interacting with customers? What do you want your customers to feel?

  1. Create impulse sales with shelving in front of a new checkout counter.

It’s all about the impulse. Feed it well. A Handy Store Fixtures gondola checkout counter allows room for additional display at your checkout station. It’s versatile in terms of size, color and positioning, and great for dual-sided counter shelving. Encourage those convenience purchases out of your captive audience. They’re already there and potentially waiting for a while … might as well nudge them to those low-consideration purchases.

  1. Stock and organize your beer cave.

People love beer. Stock and organize your beer cave. No, we’re not talking stone cellars or subterranean geology, though if your store incorporates limestone, we want to see it! Make the walk-in cooler and cave experience one customers want to, well, walk into. In other words, make the area inviting. Also, a smart display arrangement is even more important than usual here because most customers (even men) won’t want to linger in the cold that long. Think about it: Freezing = “Get me my stuff quickly and safely before I run out.” That’s why you want aesthetic, functional AND durable beer cooler racks.

Check out our sample convenience store floor layouts for more inspiration. Good luck with your new arrangement!

The Benefits of Custom Store Fixtures

Finding the right store fixtures and display shelves isn’t an easy task. First, you need to find a size and shape that works. Then, you need to consider the material and color so that it goes with the look and feel of your store. Before you know it, you’re no longer trying to find a fixture that works for your store. Instead, you settle on a store fixture that will get the job done and you’re thinking of ways to revamp your store to fit the fixture that you purchased.

Wood Clothing DisplayLuckily, there’s a way to avoid that headache all together and get the store fixtures and display shelves you want without sacrificing the look and feel of your store. At Handy Store Fixtures, we specialize in designing and modifying store fixtures based on your specific needs. Here are the key benefits to utilizing our customizing services:

  • When looking for just the right fixture for your store, you have specific requirements in mind and a budget to work with. Before we start the design and modification process, we take the time to listen and understand your needs and find a fixture solution that works for your store and fits within the confines of your budget.
  • When buying a mass-produced fixture, you are at the mercy of the sizes, colors, and styles in stock. With our customized solutions, we design your fixture the way you want. Just tell us what size, contour, style, and material you want, and we’ll provide you with a fixture that fits in perfectly with your store.
  • You want to make sure that what you’re buying is of the highest quality and will last you years to come. That’s why when we manufacture your fixtures and retail shelves, we use the highest quality craftsmanship and materials available, while also maintaining cost efficiency. We’re committed to providing you a quality store fixture that doesn’t cost and arm and a leg!

Learn more about our custom store fixture services that will transform your store’s look and feel and help drive up your business.